Resume Prep: Research jobs inside & out.
To get the attention of a hiring manager, it pays to be on the same page. It shows you have an understanding for the job opening, plus it helps you remove any clutter to your resume that may already be assumed.
Start by understanding both the general expectations and unique expectations of a jobs skills, the industry, and the client base of the company. Distinguishing between them both will help you spend more energy on the selling points of your experience and removing the fluff.
General expectations are what make a role common in the industry. it’s the basics that a junior/entry level employee would be learning.
Specific expectations are niche focused, based on higher levels of expertise, and more industry centric.
The general expectations for skills are industry standard tools and training. A graphic designer, for example, would need to know graphics software like Photoshop and Illustrator. A construction worker would need to know how to use a tape measure and a crow bar. And a realtor would require certification.
A specific expectation for a print graphic designer is more specialized around things like color theory like: CMYK colors, color seperation, color calibration, etc.
A carpenter on a construction site would have more specific skills sets and ability to operate a power drill, and know lumber, joinery and how to remove slivers.
The general expectations for an industry like credentials, licensing, law, and standard practices. Teachers and home care nurses require licensing mandated by government and industry groups.
Specific expectations vary from one industry to the next, like shift work in the food industry, travelling for sales, and telecommuting in tech. (Although, with Covid 19, we’re all learning to change our working habits, and telecommuting is much more prevalent).
Culture is another segment that differentiates from one industry to the next, like the financial sector verses the auto industry. Marketing for the banking industry means security and compliance, while the other means sex appeal, power and speed.
Think about the industry as you write your resume. If you’re looking at jobs for the banking industry, show off what you learned about compliance. By contrast, a job at an emerging industry like gaming, show off your innovative and out of the box thinking.
One last expectation is Client. This is especially true in industries like marketing, sales, design, tech, etc. You’re interacting with services who cater to clients in various niches. These create little nuances that distinguish one job from to the next.
For example, selling Human Resources software verses Financial software are similar at the core because both are subscription based. But who those conversations happen with are different – HR with a director and Fintech with a VP. The decision making priorities are different, the conversations are different, even lead generation could be different.
When you’re writing your resume experiences, only hint (or omit) what’s generally expected and focus on specific expectations. Hone in on what’s important, which is what a hiring manager wants to read.
This will improve your chances of getting noticed, not only in your resume, but in the interview that follows.